St.George Bank recently undertook a review of their approach to the recruitment, employment and training of new staff. As part of this initiative, the Bank identified the need for a public corporate orientation module that focuses on the values, history and structure of the group.

As the solution had to appeal to a broad public audience, a variety of approaches were explored. The final design was selected based on the need to capture the viewers’ interest, be interactive and informative and reflect the professionalism and innovative nature of the group.